Starting with iOS 14, first- and third-party apps will not only have to tell users what information they amass but also get their permission to do it. The "privacy label" changes are part of a series of privacy protections that Apple has been incorporating into its products and services in recent years, while simultaneously positioning itself as a more private and secure alternative to other platforms like Facebook and Google. The insinuation from DuckDuckGo comes as Google has been steadily adding app privacy labels to its iOS apps over the course of the last several weeks in accordance with Apple's App Store rules, but not before a three-month-long delay that caused most of its apps to go without being updated, lending credence to theories that the company had halted iOS app updates as a consequence of Apple's enforcement. The " privacy nutrition labels" are part of a new policy that went into effect on December 8, 2020, mandating app developers to disclose their data collection practices and help users understand how their personal information is put to use. "Spying on users has nothing to do with building a great web browser or search engine." No wonder they wanted to hide it," the company said in a tweet. "After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app. Privacy-focused search engine DuckDuckGo called out rival Google for "spying" on users after the search giant updated its flagship app to spell out the exact kinds of information it collects for personalization and marketing purposes.
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